Who We Are at American XA?

A-X-A (American Experience Association) unites diverse leaders shaping human-centered experiences across industries worldwide.

A diverse group of professionals collaborating around a table, brainstorming experience-driven ideas.
A diverse group of professionals collaborating around a table, brainstorming experience-driven ideas.
Our Mission
Our Impact

We set standards and foster connections that advance experience economy and orange economy growth.

Our Services

Connecting experience leaders with tools, insights, and community.

A diverse group of professionals engaged in a lively discussion around a conference table.
A diverse group of professionals engaged in a lively discussion around a conference table.
Research Access

Exclusive reports and playbooks to guide your strategies.

Events & Roundtables

Interactive sessions to connect and learn from peers.

Certification Programs

Earn credentials that validate your expertise in experience.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

axa.org connects me with pioneers shaping the future of experience economy.

J. Lee

Portrait of a confident professional woman smiling in a modern office setting.
Portrait of a confident professional woman smiling in a modern office setting.

The peer network here fuels my innovation and deepens my understanding daily.

M. Patel

A thoughtful man engaged in discussion at a roundtable event.
A thoughtful man engaged in discussion at a roundtable event.
★★★★★
★★★★★

Join AXA Today

Connect with leaders shaping experience

Contact

Reach out to American Experience Association, a division of CXA.org —Virtuos Digital Limited.

Email

ENQUIRE

info@xonomy.com

www.axa.org
www.cxa.org

© 2025. All rights reserved. American Experience Association. Building CX Quotient of the Brands.